Patagonia sprang forth in 1970 from founder Yvon Chouinard’s coastal California blacksmith shop. A surfer and alpinist, Chouniard wanted to create an outdoor apparel brand without sullying the ethics of his beloved pursuits for the sake of profit margins. Today, Patagonia is a thriving, right-sized, privately held company known for the quality of their goods and the leveraging of Chouinard’s earth-first consciousness.
At The Surfer’s Journal, we relate and aspire to that sort of commitment. Perhaps that’s why the sponsor relationship between the two organizations rings especially true. We are both committed to the protection of our natural resources. Leveraging their reputation, Patagonia helped forge 1% For the Planet—a fellowship of like-minded companies responsible enough to pass along one percent of gross sales to non-profit environmental groups. TSJ proudly joined in that effort nearly a decade ago.