We grew up guiding in Big Sky Country, casting flies on the Missouri River and rowing clients into trophy trout. But as much as we loved being on the water, all the overbuilt, uncomfortable guiding gear held us back. That’s how Free Fly was born. And since 2011, we’ve been crafting wildly comfortable gear designed for life in, on, and around the water. Today, we’re based out of the Lowcountry, surrounded by barrier islands and flood tides—the perfect proving ground for our designs.
Over the years, we’ve built out our team of Ambassadors—big-wave surfers, dedicated anglers, and world champions—who put our gear to the test day in and day out, all over the world. These hard-charging athletes and inspiring humans inform almost every decision we make—from dreaming up new gear to dialing in every seam, stitch, and high-performance detail tailored to their pursuits.
