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Bob Hurley started surfing as a teenager in the late 1960s. When he launched his career as a shaper in the early 70s, he was influenced by the surf-cultural ethics of that era: expressive freedom, progressive thinking, and communal openness. At the turn of the millennium, he then launched his namesake company with that ethos at its core.

Those founding principles remain as important to Hurley today as they did all those years ago—even as the brand has come to occupy a primary position across the surfing spectrum. Still a hardcore surfer and occasional shaper, Bob is an avid reader of TSJ and his brand is a welcome partner.


Though Vans sits comfortably as one of the largest apparel companies in the world, they have never wavered in their support of the core users who made their original “Authentic” shoe a universal hallmark of surfers and skaters, nor have they forgotten their sub-cultural start as a Southern California store-front all the way back in 1966. Today, Vans boasts the most eclectic surf team in the industry, from world tour professionals to alt-craft luminaries, and gives back to the sport in the form of event sponsorship all over the surf-spectrum map, from the Vans Triple Crown to the Duct Tape Invitational to the U.S. Open of Surfing.

As a family-owned title since being founded in 1992, The Surfer’s Journal can relate to Vans’ grass roots beginnings and continued commitment to the authentic, making this sponsorship/partnering feel particularly organic.


YETI was born from a marketplace void. Brothers Roy and Ryan Seiders, lifelong outdoorsmen, were frustrated with the performance of existing coolers: short ice-retention windows and under-spec construction led to critical failures and spoiled game. In 1996, they set out to build coolers that met their own requirements for life in the wild. Today, YETI represents the industry standard.

The Surfer’s Journal finds Yeti’s commitment to top-tier quality a fitting—and familiar—pursuit.

Rainbow® Sandals

When Jay “Sparky” Longley officially began making Rainbow® Sandals in 1974, he had one goal in mind: to build the best quality sandal in the world. His experience as a boutique leathersmith in the 60s gave him workshop bona fides, and trial and error led to one of our culture’s most dependable products. Today, Rainbow® Sandals crafts nearly 2 million pairs of hand made sandals a year.

A lifelong friend of the Journal, Longley and Rainbow® Sandals have been in the pages of TSJ since the first issue.


Patagonia sprang forth in 1970 from founder Yvon Chouinard’s coastal California blacksmith shop. A surfer and alpinist, Chouniard wanted to create an outdoor apparel brand without sullying the ethics of his beloved pursuits for the sake of profit margins. Today, Patagonia is a thriving, right-sized, privately held company known for the quality of their goods and the leveraging of Chouinard’s earth-first consciousness.

At The Surfer’s Journal, we relate and aspire to that sort of commitment. Perhaps that’s why the sponsor relationship between the two organizations rings especially true. We are both committed to the protection of our natural resources. Leveraging their reputation, Patagonia helped forge 1% For the Planet—a fellowship of like-minded companies responsible enough to pass along one percent of gross sales to non-profit environmental groups. TSJ proudly joined in that effort nearly a decade ago.