The name Outerknown references the furthest reaches of what we know possible today. As designers it pushes us to build better and more sustainable products. As producers, it forces us to lift the lid on our supply chain bringing the consumer along on our journey to transparency. As storytellers, it enables the concept to always evolve and never get stuck in one place. And as global citizens, it begs us to blaze our own trails, always going a little further around the next bend or traversing the next peak discovering the Outerknown.