Finisterre, the brand I founded 20 years ago, to now be a sponsor. Thank you TSJ, for all you bring us, and we look forward to seeing you in US soon as the brand heads over. – Tom Kay, Finisterre founder.

Born from the needs of hardy British surfers, Finisterre makes enduring outdoor wear for an inspired life in and around the ocean.

 It started in 2003 in a flat above a surf shop, with an innovative waterproof fleece designed specifically for the rigours of a cold water surfing lifestyle. A lifestyle that was a long way from the bikinis and board shorts shown in most surf magazines of the time. Since these early days, they have continued to pioneer better, more sustainable product whilst forging deep connections with ocean communities around the world.

The name of one of the most rugged headlands that bravely bears the full brunt of the North Atlantic gales, ‘Finisterre’ literally means end of the earth or land’s end. And from their cliff top workshop in Cornwall, England, Finisterre stay true to this original design ethos of functionality and sustainability, brought to life in an understated style and identity. Backed up by their B Corp certification, they continue to stay true to their founding commitments to product, environment and people, using the business to drive change.