Bob Hurley started surfing as a teenager in the late 1960s. When he launched his career as a shaper in the early 70s, he was influenced by the surf-cultural ethics of that era: expressive freedom, progressive thinking, and communal openness. At the turn of the millennium, he then launched his namesake company with that ethos at its core.

Those founding principles remain as important to Hurley today as they did all those years ago—even as the brand has come to occupy a primary position across the surfing spectrum. Still a hardcore surfer and occasional shaper, Bob is an avid reader of TSJ and his brand is a welcome partner.