The Throwback Tee


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A reader-supported surf publication founded in 1992, The Surfer’s Journal is vivid, authoritative, and independent. The goal of each 132-page bimonthly edition? A completely resolved composition. Balance. Color. Story. And purist surf energy from Page One to close-of-book.

In addition to delivery direct to your door, you'll receive unlimited access to every article we've ever published and discounts on TSJ apparel, merchandise, accessories, and more.

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For the TSJ launch in 1992, we were charged with designing a nameplate that was coherent, balanced, and hollered “surf” from a respectable distance. Remember this was thirty years ago, when bookstores and newsstands were very much a commercial driver.

The large, serif “S” on each end split the difference between Neoclassicism and a lobby card from an era blockbuster. The logo worked on all fronts for the Journal and proved durable enough that we’re re-popping this throwback.