The Throwback Tee
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A reader-supported surf publication founded in 1992, The Surfer’s Journal is vivid, authoritative, and independent. The goal of each 132-page bimonthly edition? A completely resolved composition. Balance. Color. Story. And purist surf energy from Page One to close-of-book.
In addition to delivery direct to your door, you'll receive unlimited access to every article we've ever published and discounts on TSJ apparel, merchandise, accessories, and more.
For the TSJ launch in 1992, we were charged with designing a nameplate that was coherent, balanced, and hollered “surf” from a respectable distance. Remember this was thirty years ago, when bookstores and newsstands were very much a commercial driver.
The large, serif “S” on each end split the difference between Neoclassicism and a lobby card from an era blockbuster. The logo worked on all fronts for the Journal and proved durable enough that we’re re-popping this throwback.