The Great Nose Riding Contest
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A reader-supported surf publication founded in 1992, The Surfer’s Journal is vivid, authoritative, and independent. The goal of each 132-page bimonthly edition? A completely resolved composition. Balance. Color. Story. And purist surf energy from Page One to close-of-book.
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In an effort to promote his new surfboard company, Tom Morey held a historic Ventura surf contest. Employing sophisticated marketing and media strategies, the event became a tremendous success notwithstanding a lack of significant surf.