Log In to Receive Your Subscriber Discounts.
Not a Subscriber?
A reader-supported surf publication founded in 1992, The Surfer’s Journal is vivid, authoritative, and independent. The goal of each 132-page bimonthly edition? A completely resolved composition. Balance. Color. Story. And purist surf energy from Page One to close-of-book.
In addition to delivery direct to your door, you'll receive unlimited access to every article we've ever published and discounts on TSJ apparel, merchandise, accessories, and more.
Note: Purchasing this feature will give you access to a downloadable .pdf of the feature.
Academics seek knowledge. Capitalists seek wealth. The Fletchers have chased hedonistic experience. For Herbie Fletcher, this worldview has translated into hanging with the likes of Hynson and Hendrix, ripping hard at Pipe and Maalaea, marrying young and raising hellions, conceiving tow-surfing and the modern surf-vid template, launching Astrodeck and the longboard reintegration, all while beset by critics and mythmakers from the outside. Deconstructing the Fletcher Myth with Herbie, perhaps the most innovative and epicurean member of the clan.